Friday, June 17, 2016
Week 5: Ad Deconstruction Reflection
I chose to deconstruct an alcohol ad for this assignment. I used the 2015 Budweiser commercial which features a lost dog, his journey home, and being reunited with his owner with help from his best friends, the Clydesdale horses. This was such a different assignment that I really enjoyed doing. I had never really taken the time to break down an advertisement -- look at it in detail, think about what went into making it, possible implications of the ad, and the audience it is trying to reach out to. I think these are things that may have crossed my mind when I've seen/read a commercial/print advertisement, but it is very informal. I previously had not really dove into a commercial the way I did for this assignment. After reading the statistics about advertising, however, it has made me much more conscious of the enormous role advertising has in our lives today. I certainly realize there are print advertisements everywhere you look -- billboards, magazines, even sports arenas -- and there are definitely a large number of commercials that play on TV. Still, it was surprising to see the numbers behind this.
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I remember the commercial that you used for your assigned. The music in the background, the use of the puppy,and the horses all led the viewers to a place of emotion and sentimentality--- thus, endearing us to the product. Our response had absolutely nothing to do with beer. It was interesting to analyze the ad using the criteria given.
ReplyDeleteI remember the commercial that you used for your assigned. The music in the background, the use of the puppy,and the horses all led the viewers to a place of emotion and sentimentality--- thus, endearing us to the product. Our response had absolutely nothing to do with beer. It was interesting to analyze the ad using the criteria given.
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