In chapter two of
Networked Publics, the idea that new
medias have brought on a shift in control really jumped out at me. Russell, Ito, Richmond, and Tuters write,
“Artifacts once associated with personal culture (like home movies, snapshots,
diaries, and scrapbooks) have now entered the arena of public culture (like
newspapers, commercial music, cinema, and television). As a consequence, the
top-down, one-to-many relationship between mass media and consumers is being
replaced, or at least supplemented, by many-to-many and peer-to-peer
relationships” (p. 44). Technology
provides people the ability to instantly share any type of information they
wish – at any time and any place – as long as they have one of the many tools
that have the capability to do so.
This has two
different implications. The first is
that professionals working for media sources (such as newspapers and television
news stations) are no longer the only ones who can pass on information about
what is going on the world. Anyone has
the capability to share information about events going on in communities, the
country, and around the globe. I often
find myself finding out major news stories from something a friend posted on
social media well before I see it on the news or in a newspaper. This says a lot about the way our culture has
transformed. Not that long ago, people
would have to wait to hear big stories when they were released by the media;
now they can go to endless numbers of sources online (many of them not even
news sources) at any time they wish to get the same information.
The authors also
brings up the impact that technology has had upon our personal lives. This is something I think about often, which
is why I think this quote resonated so much with me. The Internet, in particular social media
sites, has become a place where many people post details about their personal
lives for many others to see – in some cases, people they do not even
know. I admit that I am partially guilty
of this; I am careful about who I am “friends with” on social media, so that my
posts do not reach the public. I do not
post very often, but when I do put a picture up, I have found myself thinking
how funny it is that sharing pictures online has become the social norm. No one is, of course, forcing anyone to do
this, but it has become a part of our culture to use sites such as Facebook and
Instagram to communicate and share details from our lives with our family and
friends. I think it will be interesting
to see what happens with this part of our culture. It seems like it is only going to continue to
grow, but I do wonder if it will reach a tipping point and people will get
tired of sharing details of their lives in this manner?
Varnelis, K. (2008). Networked Publics. Cambridge,
Massachusetts: Massachusetts Institute of Technology.